Strategy. Brand. Product.

I work in strategy, design, and development. I think about systems, why things feel the way they do, and the gap between what we say and what we actually mean.

Recent Posts

Cover image for Good Things Come To Those Who Wait

Good Things Come To Those Who Wait

Nobody likes ads. People pay to block them. So here's a good one—and why AI won't be making anything like it with a one-shot prompt anytime soon.

October 20, 2025·3 min
Cover image for Fallingwater & The Eames House

Fallingwater & The Eames House

Wright bent reality to match his vision. The Eameses bent their vision to match what was available. Most of my work is the latter—and that's not a lesser thing.

October 18, 2025·3 min
Cover image for The Technical Minutiae

The Technical Minutiae

AI handles the technical grunt work—ffmpeg commands, format conversions, export settings—so I can focus on whether something actually feels right.

October 16, 2025·4 min
notes/localhost/
geir.is
olafsson
linkedin↗(opens in new tab)github↗(opens in new tab)